Impact

The practice shouldn't end at the closet.

A portion of every order funds mental health work — therapy access, crisis lines, and community programs that do the deeper version of what we do at the surface.

01Where the money goes
5%

Mental health partners

Direct donations to vetted nonprofits providing therapy access in underserved communities.

3%

Crisis support

Grants to crisis lines and peer-support networks operating 24/7.

2%

Community programs

Funding for school-based and community-led mental fitness programs.

02Why this matters

Mindset work without access is a privilege. Telling someone to "reframe" while they can't reach a therapist is a half-finished sentence.

Grattifi makes the surface-level cue. Real mental health work is the deeper layer underneath. Funding that work isn't a marketing line — it's the same project, one floor down.

03Transparency

We publish a quarterly note showing exactly where contributions went — partner names, amounts, and what was funded. No round numbers. No vague pledges.

Get the quarterly note →