The practice shouldn't end at the closet.
25% of every order goes directly to nonprofits and charities that provide mental health resources to people in need. This isn't a marketing pledge — it's a structural commitment baked into how we operate.
Our Non-Profit Mission
Grattifi exists because we believe mindset work shouldn't be a privilege. Every purchase you make funds therapy access, crisis support, and community mental health programs for people who couldn't otherwise afford them. We are not a nonprofit ourselves — we are a for-profit brand with a nonprofit heart. The 25% is non-negotiable, automatic, and fully transparent.
Therapy access
Direct funding to vetted nonprofits providing subsidized and free therapy in underserved communities.
Crisis support
Grants to 24/7 crisis lines, peer-support networks, and mobile response teams.
Community programs
School-based counseling, community-led mental fitness workshops, and youth outreach initiatives.
Mindset work without access is a privilege. Telling someone to "reframe" while they can't reach a therapist is a half-finished sentence.
Grattifi makes the surface-level cue. Real mental health work is the deeper layer underneath. Funding that work isn't a marketing line — it's the same project, one floor down.
We chose 25% because it's large enough to matter and specific enough to hold ourselves accountable. No vague "a portion of proceeds" language. No asterisks. Every quarter, we publish exactly where the money went.
We publish a quarterly note showing exactly where contributions went — partner names, amounts, and what was funded. No round numbers. No vague pledges.
Get the quarterly note →